Welcome.
Welcome to my page. Take a scroll to check out my background and the AI tools I build in my free time. Think of these as quick summaries—hit the links to dive into the full designs and live apps.
Amsterdam.
GTM Planning Lead at Remote since April 2026 — owning the planning surface for a globally distributed go-to-market org.
Previously Principal Program Manager at Meta (2022–2025), running cross-functional CX initiatives across a 21-centre, 7,000-agent, 30+-language advertiser-support operation.
Thirteen years.
Click any role to expand the receipts.
- Apr 2026 — now+GTM Planning LeadRemote · Amsterdam · Go-to-market planning
Owning the planning surface for a globally distributed go-to-market org — capacity, targets, segmentation, mid-cycle re-plans. Fresh start in April 2026.
- 2022 — 2025+Principal Program ManagerMeta · Amsterdam · CX & Sales Strategy
Owned cross-functional CX programs across the global advertiser-support footprint — root-cause work in partnership with Product, Ops, Engineering; KPI architecture for CSAT / FCR / AHT / backlog; the field-team enablement layer behind product rollouts.
- Helped drive 40% YoY sales growth (2022–23) and 33% (2023–24) through CX execution.
- Built data-driven cases that influenced $7M+ in product investment decisions.
- Shipped GenAI capability into production support workflows with a measured 4.7% efficiency lift.
- 2021 — 2022+Global Program ManagerMeta · Dublin
Coordinated six global CX product initiatives with a combined budget around $300M — positioning, messaging, enablement strategy across Product / Engineering / Ops.
- Co-developed SOWs and GTM playbooks that scaled external-supplier capacity by 40% and held 84% retention.
- Designed and shipped an ML-based sentiment analytics product (86% accuracy, 92% recall) that fed product prioritization and escalation calls.
- 2019 — 2020+MBARotterdam School of Management · Erasmus University
Dean's Merit Scholarship · President of the MBA Marketing Club.
- 2013 — 2018+Operations Manager, RiskAmazon · Bangalore & Hyderabad · and two other roles
Five years across risk operations and seller-side programs.
- Scaled a $15M global risk program through new product launches.
- Built customer-segmentation work that improved forecasting accuracy by 60% and delivered $41M in annual savings.
- Drove SE Asia market-research + vendor work worth $3M in annualized savings.
- Earlier reduced revenue-loss exposure by 65% ($13M) through refined risk controls and seller-segmentation logic.
AI-first support, Meta.
One program worth its own paragraph. Co-led the strategy and personally drafted the V1 agentic architecture before refining it with engineering.
Three-stage architecture: Diagnosis (contextual classification using customer history and product signals), Communication (an Agent Model grounded by canonical Routines that prevent hallucinations and control access to internal systems), and Resolution (rules-based decision tools plus an Integrity Actions Platform via API). A Customer Emulation Model generates synthetic training data from real customer behaviour.